Category Archives: Marketing to women done well

Marketing to Women Winners and Losers in Super Bowl 2017

If there is one point the Super Bowl made this year, it is the role that politics will now play in how people view advertising. #Boycott #Buy hashtags popped up all over social media.  Consumers sounded off on why they … Continue reading

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Marketing to Women in the Trump Era

With the election of Donald Trump, marketing to women just became a minefield. One of the top reasons why women buy a product or service is because they believe that company shares their values.    Women have been known to give … Continue reading

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The Secret to Two of the Best Political Ads of 2016

Two TV commercials for 2016 political candidates are getting a lot of attention.  One is for a Republican, the other for a Democratic candidate.   The commercials could not be more different, and yet they share one key ingredient. First the … Continue reading

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Differences in How Men and Women Shop Online

We’ve known for a long time that men and women don’t have the same online shopping patterns.  With all of the data available today, companies are trying to figure out what those specific differences are, and more importantly, how they … Continue reading

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BUY UP App Helps Consumers Shop at Women Friendly Companies

Does the company you buy coffee from every day offer maternity leave? Does your bank have any women in leadership? Do you fund women politicians, then drop hundreds weekly at a grocery store that has anti-family policies? Maybe you should … Continue reading

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Best Marketing To Women Ads 2014

Here are our favorite marketing to women ads for 2014.    Some are obviously targeting women, some are doing it in a more subtle way.  But all do a terrific job of connecting with women.   Drum roll please……. Subaru – Flat … Continue reading

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Work Life Balance Perfectly Explained In One Video

When I speak to women’s groups, the concept of “Work Life Balance” is a popular discussion point.  Every time I have been asked to give a presentation on that subject, my answer is, “no.”    I have nothing to say since … Continue reading

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Why Women Love Navy Federal Credit Union

Every time I speak or work with a client I am asked for examples of financial companies who are successful marketing to, selling to, and retaining female clients. Well here you go. Navy Federal’s digital platform scores high among women … Continue reading

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What I Learned at the Thrive Event with Arianna and Mika

After just attending the Thrive conference in NYC with Arianna Huffington and Mika Brzezinski, I walked away with many thoughts, but the main one was….. If we could gather all the brilliant women on stage and in the audience, we … Continue reading

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Women-Winning Sales Scripts

Has this ever happened to you? I was in the middle of an important work project when the phone rang. I did not recognize the number, but it was a local number, so I answered it in case it was … Continue reading

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