Category Archives: marketing to women book reviews

Too Busy To Shop Book Review

    Today's women have a lot on their minds.  A whole lot. In Too Busy To Shop, author Kelley Skoloda calls them "multi-minding" women.  Women 25-54 report that on average they think about 9.5 things in any given five-minute period.  … Continue reading

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New Book Focuses on Gender, Design and Marketing

Have you ever tried to have an objective discussion about design?   Do you find the conversation involves terms like "good design" "bad design" professional design" "unprofessional design"  "I like version 2"  "I prefer version C."  Is it possible to take … Continue reading

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Re-Render The Gender – Book Review

I just finished Re-Render The Gender – Why the vast majority of advertising is not connecting with women – and what we can do about it.  First, let's go ahead and deal with the elephant in the room. The author, Thomas … Continue reading

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