Category Archives: marketing to women book reviews

E.Q. Librium Book Reveals Secret to Career Success

We’ve all heard about the power of Emotional Intelligence.    Yvette Bethel has written a book that lays out a step-by-step map for how to actually use Emotional Intelligence to succeed in your career. E.Q. Librium – Unleash the Power … Continue reading

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Book Review – Boost Your Revenues By Turning People Away

  Over the holiday weekend I read a new book – Boost Your Revenues By Turning People Away – How to Sell More to Your Ideal Client Online by Alison Silbert. What I like about this book is that it's … Continue reading

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New Book About Marketing to Boomer Women from Vibrant Nation

 Quite possibly the best marketing to women book of the year comes from Stephen Reily and Carol Orsborn, PH.D. from Vibrant Nation.  What Boomer Women 50+ Know, Think, Do & Buy provides an insightful and in-depth look at women 50+. What … Continue reading

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About Face Book Review

  If you're looking for a business/marketing book that is a true winner, you've just found one.  It takes a lot to really blow me away, but About Face – The Secrets of Emotionally Effective Advertising did just that. I'm a … Continue reading

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That’s What Motivates You…Really?

What motivates you more – A passionate, clear, inspiring vision?   Or satisfying a more mundane need? All of us would like to think it's a passionate vision.  Especially if we can see tangible, specific rewards. But is that reality?  What … Continue reading

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What She’s Not Telling You – Book Review

For anyone who has ever done market research for a new product or campaign that women said they liked, only to have that product or campaign fail miserably – this book is for you. What She's Not Telling You – … Continue reading

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Womenomics Book Review

Talk to almost any woman, and many men, and you'll hear the same complaint – Life is becoming unmanageable.  I don't have time to devote to the things I care most about.  Work is often the major culprit. 60-80 hour weeks … Continue reading

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Reading Virtual Minds Book Review

I'm a long-time fan of NextStage's Joseph Carrabis.  I was lucky enough to spend some time with Joseph in New York and it was one of the more interesting hours I've spent.  We're talking big brain here folks.   But without … Continue reading

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Women Want More Book Review

   Welcome to book review week.  For those who do not know, I have a confession:  I am a book-a-holic.  Seriously. If you visited my home or office you would notice one thing – piles of books everywhere.  I usually have … Continue reading

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Marketing to Women Book Review – Why She Buys

 "Gender is the most powerful determinant of how a person views the world and everything in it.  It's more powerful than age, income, race, or geography." That's the main premise behind Bridget Brennan's new book Why She Buys:  The New … Continue reading

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