Category Archives: Marketing strategy

Marketing to Women in the Trump Era

With the election of Donald Trump, marketing to women just became a minefield. One of the top reasons why women buy a product or service is because they believe that company shares their values.    Women have been known to give … Continue reading

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How to Talk About Your Customer Service

How many times have you seen a company tout their customer service? “Our outstanding customer service…..” “We’re completely focused on providing the best customer service……” “You can count on excellent customer service…..” Blah, blah, blah, blah…… The promise of “excellent … Continue reading

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Marketing Veterinary Services to Women

Recently, my 13-year-old lab mix had a bout of pancreatitis.  She was in the vet for two days.    During that time, I had to give a presentation to a health care company about marketing health care products and services to … Continue reading

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Marketing Credit Unions to Women – Getting Men On Board

I've talked and worked with many people in the credit union industry, and there is a lot of interest in reaching out to women consumers. In many ways credit unions are offering the kind of financial experience so many women … Continue reading

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Holly Buchanan Interview on the Ms. Boss Show

I had a great conversation with the fabulous Audrey Bell-Kearney and Georgette Taylor of The Miss Boss Show. We discussed practical tips for marketing to women, including tips for women business owners on how to market their businesses and services. … Continue reading

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New Research On Marketing Healthcare to Women

I've been doing some interesting work lately with clients in the healthcare industry.  I've discovered a few universal truths: Women have more questions. – Make sure your website has an FAQ section (Frequently Asked Questions). Women want more communication – … Continue reading

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Marketing to Grandmothers

What today's grandmother looks like I have a question for companies and marketers who target women.   How much of your marketing budget is directed at grandmothers?   I know there are billions of dollars spent marketing to mothers, but I … Continue reading

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Are You Kicking Customers Out the Door?

How you end a customer interaction is just as important as how you begin one. After a customer has completed a transaction, do you: Offer something that makes them feel you care and want to continue a relationship Kick them … Continue reading

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How to Message Customer Rewards

 What kind of language do you use when you talk to customers about redeeming points or employee incentives.    What message does your "messaging" send? Incentive Intelligence has a terrific article – Do Awards Earners "Shop" For Awards?  Should They?  If … Continue reading

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How To Gain Credibility With Your Customers

I recently wrote about the power of word of mouth, and how men trust authority while women trust common experience. Whether you're marketing to women or to men, having someone else speak on your behalf can be incredibly powerful.   Singing … Continue reading

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