Category Archives: Internet Branding

Are You Speaking Your Customer’s Language?

Are you like me?  When you work with a client and they tell you they’re bringing in a "brand manager" does your stomach start to tense – do your eyes roll up into your head – do you want to … Continue reading

Posted in Increase online conversion rates, Internet Branding, Search engine optimization | Tagged , , | 17 Comments

Sex Sells – Truth or Fiction

Sex Sells.  We’ve all heard it so often it’s turned into a cliche.  Advertising is full of sexual imagery and innuendo.  If so many advertisers use sex to sell, it must be effective right? Does sex sell?  Yes – says … Continue reading

Posted in How women use the web, Internet Branding, Stereotypes of women in the media | Tagged , , | 12 Comments

Does Product Placement Work?

Does product placement work?   If so, why?  If not, why not? And is it ethical?  I’d really like to know the answers to these questions.  So would many advertisers.   If I see a movie character sipping Starbucks coffee – will … Continue reading

Posted in Internet Branding | Tagged , | 18 Comments

Word of Mouth – Conference Highlights

Who knew there were so many smart people in advertising?   I just got back from the WOMMA Word of Mouth vs. Advertising conference in NYC.  There was a lot of word of mouth about this word of mouth – and … Continue reading

Posted in How women use the web, Internet Branding | Tagged , , , | 10 Comments

Corperate Internet Branding

Ok Ok…before all you spell check Nazis start bombarding me with pesky little notes “Holly…..It’s ‘corporate Internet branding’ not ‘corperate Internet branding’.  Please make a note of it.”  I KNOW it’s misspelled.    Did it on purpose.   So there. Here’s … Continue reading

Posted in Internet Branding | Tagged , , | 17 Comments