Category Archives: Internet Branding

Can Mom Bloggers Be Bought?

Posted on August 4, 2009 by Holly Buchanan

  I was standing in one of the most packed rooms I'd seen at the BlogHer conference.  No, It wasn't one of the famous parties, it was the session titled "Sponsored or Unsponsored - Blogging for $$ – Where Do You Stand?" … Continue reading →

Posted in How women use the web, Internet Branding, Social Media and Women, Word of Mouth Advertising | Tagged , , | 17 Comments

Women – Share Your 10 Most Memorable Business Moments

Posted on March 2, 2009 by Holly Buchanan

  In a previous post about how to use social media to market to women, I discussed the importance of "the cupcake" or the emotional connection between female customers and brands.  Careerbags.com sells laptop bags and other bags designed specifically … Continue reading →

Posted in Internet Branding | Tagged , , | 6 Comments

How To Use Social Media To Market to Women – Part 2

Posted on March 1, 2009 by Holly Buchanan

   One of the most powerful lessons I learned at the Mom 2.0 Summit (other than I need to learn to drink caffeine again to keep up with those crazy ass moms) is how to blend brands and social media … Continue reading →

Posted in Internet Branding, Marketing strategy, Marketing to women done well | Tagged , , | 8 Comments

How To Use Social Media to Market to Women – Part `1

Posted on February 25, 2009 by Holly Buchanan

I have been to the mountain, and I have seen the future.  And it's pretty frigging amazing. If you were at the Mom 2.0 Summit, you, too, saw the future of marketing to women, or I should say marketing with women. … Continue reading →

Posted in Internet Branding, Marketing strategy | Tagged , , | 9 Comments

Why Brands Need to Be On Twitter

Posted on February 15, 2009 by Holly Buchanan

  Let me get right to the point.  Love Twitter, hate Twitter, it does not matter. If you are a brand, you need to be on Twitter. There are many reasons why, but let me give you one big reason … Continue reading →

Posted in Internet Branding | Tagged , , , | 5 Comments

What Marketers Can Learn From the Success of “25 Random Things”

Posted on February 8, 2009 by Holly Buchanan

If you're on Facebook, you've heard of "25 Random Things About Me."   The idea is, you write down 25 things about yourself people may or may not know, then you tag other friends so they can see what you wrote, … Continue reading →

Posted in Internet Branding | Tagged , , | 6 Comments

Life Takes Visa

Posted on July 24, 2006 by Holly Buchanan

How do you take a brand pretty much everyone in the civilized world knows and re-brand it after no one’s touched the brand for 20 years? Visa has recently taken on that challenge.   They replaced "Everywhere you want to be" … Continue reading →

Posted in Internet Branding | Tagged , | 6 Comments

Soccer Moms with Tattoos

Posted on May 1, 2006 by Holly Buchanan

It was quite a sight – dozens of girls the oldest being maybe 16, the youngest 6 – all lined up chatting, laughing, anxiously awaiting their turn – to get a tattoo.  Now, granted, it was a theme park and … Continue reading →

Posted in How women use the web, Internet Branding, Marketing strategy | Tagged , , , | 51 Comments

Thanksgiving Traditions

Posted on November 23, 2005 by Holly Buchanan

One of the things I love best about the holidays is family traditions.   Almost every family I know has some beloved tradition full of fond memories.   For some it may be a favorite recipe passed down through the generations, or … Continue reading →

Posted in Internet Branding | Tagged | 12 Comments

The Power of Personalization

Posted on November 18, 2005 by Holly Buchanan

Can you lose a sale in two words?   Yes, you can.   What two words could be so horrible they’d lose a sale from a willing, qualified prospect? “Dear Sir” That’s all it took.   I was not happy with my current … Continue reading →

Posted in How women use the web, Internet Branding | Tagged , , | 10 Comments