Category Archives: Increase online conversion rates

Great Post on Reducing Sales Friction

Linda Bustos and Jason Billingsley at Elastic Path have a must read post on how to reduce friction (and increase conversion) on your website and in your email marketing campaigns. Great examples and simple, practical advice.   Go check it out.

Posted in Increase online conversion rates | Tagged , | 2 Comments

Waiting for Your Cat to Bark

You have a killer product or service.  You know you’ve got a competitive edge.  You know if people just knew about it, understand how it could help them, they’d buy tons of what you have to offer.  So you hire … Continue reading

Posted in Best way to get marketing data, Increase online conversion rates, Marketing strategy, Persona development | Tagged , | 18 Comments

Are You Speaking Your Customer’s Language?

Are you like me?  When you work with a client and they tell you they’re bringing in a "brand manager" does your stomach start to tense – do your eyes roll up into your head – do you want to … Continue reading

Posted in Increase online conversion rates, Internet Branding, Search engine optimization | Tagged , , | 17 Comments

Tips for Marketing to Women Online

What are the most important things to keep in mind when marketing to women online?   What are the best things you can do?  What are the worst things you can do?   There’s no simple answer.  Marketing to women online is … Continue reading

Posted in How women use the web, Increase online conversion rates | Tagged , | 12 Comments

Online Copywriting

One of the most powerful persuasive forces you have when creating your online customer experience is – copy.   Women are communicators; their brains are specifically wired for verbal skills.  Women are all about relationships – you build those relationships through … Continue reading

Posted in How women use the web, Increase online conversion rates, Search engine optimization | Tagged , , | 23 Comments

Answer Her Questions

What questions are your customers asking?  Do you know? Are you answering their questions?  Take a 38 year old mother of 4. She has a big family.  She does A LOT of laundry – but she genuinely loves her family … Continue reading

Posted in Best way to get marketing data, Increase online conversion rates, Persona development | 8 Comments

Find Your Best Keywords

Women sometimes have unique ways of describing things.  When my girly girl friend was feeling macho and wanted to hang a window flower box outside she promptly marched up to her boyfriend and asked to borrow his “whirry whirry screw … Continue reading

Posted in Best way to get marketing data, Increase online conversion rates, Search engine optimization | 82 Comments

Online Ad Placement

Sometimes you just have to ask…."What were they thinking?"   Have you ever read the msnbc news section?   These days, the news is so graphically disturbing and cruel, you never know what horrible story may end up there.    Like the … Continue reading

Posted in Increase online conversion rates | 6 Comments