Category Archives: How women use the web

Anticipate Her Needs and Win Her Business

Posted on April 12, 2010 by Holly Buchanan

I recently visited a spa (I know, huge surprise) and was impressed not just with the services, but with one small detail.  In each locker they provide you with a plastic bag.  Right at the point where I am taking … Continue reading →

Posted in How women use the web | Tagged | 4 Comments

Marketing to Women Online – Middle Sister Wines Case Study

Posted on October 14, 2009 by Holly Buchanan

 Women, websites and wine are three of my favorite subjects.  So when I met Susan Lombardi at a recent conference and found out she was working on a website for a new wine company targeting women, I sat my butt … Continue reading →

Posted in How women use the web | Tagged , | 13 Comments

BlogHer – Blogs Most Trusted Social Media

Posted on August 5, 2009 by Holly Buchanan

  There's no question that people are using social media to share information and opinions about products.  Facebook, Twitter, blogs – they're all full of product stories, complaints and recommendations. But do people trust what's being said in those social … Continue reading →

Posted in How women use the web, Social Media and Women | Tagged , , | 3 Comments

Can Mom Bloggers Be Bought?

Posted on August 4, 2009 by Holly Buchanan

  I was standing in one of the most packed rooms I'd seen at the BlogHer conference.  No, It wasn't one of the famous parties, it was the session titled "Sponsored or Unsponsored - Blogging for $$ – Where Do You Stand?" … Continue reading →

Posted in How women use the web, Internet Branding, Social Media and Women, Word of Mouth Advertising | Tagged , , | 17 Comments

Partybeans.com – A Website Designed For Women

Posted on June 29, 2009 by Holly Buchanan

I'm always on the lookout for websites that work especially well for women.  I use a set of criteria to rate websites based on research on how women use the Internet and shop online. Partybeans.com does a great job.  Here are … Continue reading →

Posted in How women use the web, Marketing to women done well, website design for women | Tagged , , | 4 Comments

When Should You Offer Free Shipping?

Posted on June 25, 2009 by Holly Buchanan

It's a question I'm often asked – Should I offer free shipping?    Is that a smart business decision? Bottom line, it's a good business decision if it helps you earn more money.  Yes, there's also the appreciation from customers, especially … Continue reading →

Posted in How women use the web, Marketing to women done well, website design for women | Tagged , , | 6 Comments

Mommy Bloggers – Why Advertisers Want Them

Posted on June 11, 2009 by Holly Buchanan

You want to reach moms?   You want word-of-mouth advertising?   You want moms to get on board with your brand or product and to tap into the influence they have with their friends and family?   Meet the mommy blogger. Companies small … Continue reading →

Posted in How women use the web, Marketing strategy, Social Media and Women | 3 Comments

If She Can’t Come To You, Go To Her – Online Wine Tastings

Posted on April 16, 2009 by Holly Buchanan

This article about online wine tastings caught my attention.   I'm always interested in how the online environment can find new ways to replicate offline shopping experiences.  Yeah, yeah, yeah…..I'm also always interested in wine.   I love trying new wines and finding … Continue reading →

Posted in How women use the web | Tagged | Comments Off on If She Can’t Come To You, Go To Her – Online Wine Tastings

Using The Power of Video to Connect with Women

Posted on March 30, 2009 by Holly Buchanan

I'm a long time fan of using video online to communicate and connect with women.  Marti Barletta recently tweeted about a video by Queen Rania of Jordan.  She is using video to reach out to people around the world. Video is … Continue reading →

Posted in How women use the web | Tagged , | 2 Comments

Startup Princess Marketing to Women Online Event

Posted on March 27, 2009 by Holly Buchanan

If you are in the California area, and you're interested in learning how to market to women online, you need to be at the Startup Princess event – The Magic of Marketing to women Online at Disneyland April 17 and … Continue reading →

Posted in How women use the web | 1 Comment