Category Archives: How women use the web

Anticipate Her Needs and Win Her Business

I recently visited a spa (I know, huge surprise) and was impressed not just with the services, but with one small detail.  In each locker they provide you with a plastic bag.  Right at the point where I am taking … Continue reading

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Marketing to Women Online – Middle Sister Wines Case Study

 Women, websites and wine are three of my favorite subjects.  So when I met Susan Lombardi at a recent conference and found out she was working on a website for a new wine company targeting women, I sat my butt … Continue reading

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BlogHer – Blogs Most Trusted Social Media

  There's no question that people are using social media to share information and opinions about products.  Facebook, Twitter, blogs – they're all full of product stories, complaints and recommendations. But do people trust what's being said in those social … Continue reading

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Can Mom Bloggers Be Bought?

  I was standing in one of the most packed rooms I'd seen at the BlogHer conference.  No, It wasn't one of the famous parties, it was the session titled "Sponsored or Unsponsored - Blogging for $$ – Where Do You Stand?" … Continue reading

Posted in How women use the web, Internet Branding, Social Media and Women, Word of Mouth Advertising | Tagged , , | 17 Comments

Partybeans.com – A Website Designed For Women

I'm always on the lookout for websites that work especially well for women.  I use a set of criteria to rate websites based on research on how women use the Internet and shop online. Partybeans.com does a great job.  Here are … Continue reading

Posted in How women use the web, Marketing to women done well, website design for women | Tagged , , | 4 Comments

When Should You Offer Free Shipping?

It's a question I'm often asked – Should I offer free shipping?    Is that a smart business decision? Bottom line, it's a good business decision if it helps you earn more money.  Yes, there's also the appreciation from customers, especially … Continue reading

Posted in How women use the web, Marketing to women done well, website design for women | Tagged , , | 6 Comments

Mommy Bloggers – Why Advertisers Want Them

You want to reach moms?   You want word-of-mouth advertising?   You want moms to get on board with your brand or product and to tap into the influence they have with their friends and family?   Meet the mommy blogger. Companies small … Continue reading

Posted in How women use the web, Marketing strategy, Social Media and Women | 3 Comments

If She Can’t Come To You, Go To Her – Online Wine Tastings

This article about online wine tastings caught my attention.   I'm always interested in how the online environment can find new ways to replicate offline shopping experiences.  Yeah, yeah, yeah…..I'm also always interested in wine.   I love trying new wines and finding … Continue reading

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Using The Power of Video to Connect with Women

I'm a long time fan of using video online to communicate and connect with women.  Marti Barletta recently tweeted about a video by Queen Rania of Jordan.  She is using video to reach out to people around the world. Video is … Continue reading

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Startup Princess Marketing to Women Online Event

If you are in the California area, and you're interested in learning how to market to women online, you need to be at the Startup Princess event – The Magic of Marketing to women Online at Disneyland April 17 and … Continue reading

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