Category Archives: Differences Between Men and Women

PSA Shows Men Reading Mean Tweets to Women Sportswriters

When women complain about online harassment, the response is often “Don’t take it seriously” or “Grow a thicker skin” or “Everyone gets harassed online” or “They’re just spouting off. They’re not going to actually hurt you.” But what happens when … Continue reading

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New Study Says Women In C-Suite Increase Profitability

Having more women leaders in your company significantly increases profitability. That’s according to new research from The Peterson Institute for International Economics and EY.  The report, Is Gender Diversity Profitable? Evidence from a Global Study, reveals that an organization with … Continue reading

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Differences in How Men and Women Shop Online

We’ve known for a long time that men and women don’t have the same online shopping patterns.  With all of the data available today, companies are trying to figure out what those specific differences are, and more importantly, how they … Continue reading

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Do Women Respond to “Joke” Ads?

One of the best ways to make an ad memorable and entertaining is to use humor.    The question I am often asked is – do men and women find the same material funny? Most humor is universal.  But men and … Continue reading

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Differences Between Women and Men Entrepreneurs

When men and women start companies, do they approach the process the same way?  Are there key differences?  And how do those differences affect the success of the business venture? For answers to these questions, I turned to Cynthia Kocialski.  … Continue reading

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Why Women Need to Brag More Often

I recently taught a seminar on "Shameless Self-Promotion" for women professionals.   In my research, I've found that men are more comfortable sharing their accomplishments than women are   And that's what self-promotion is all about – sharing your accomplishments and … Continue reading

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Tips for Women on Marketing to Men

I work with a lot of guys who want to do a better job of marketing to and selling to women.   Recently, I've started working more with women who want to do a better job of marketing and selling to … Continue reading

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How Women Make Buying Decisions

 I was reading an article about what men love about women, and came across an interesting point. The article is written from a man's point of view by author Aaron Traister.  He shares this story about how women solve problems, … Continue reading

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The Ad Industry NeedsTo Tap Into Its Feminine Side

  Speaking at the recent M2W Conference, Marti Barletta made an important comment “Stop treating women as targets and start treating them as assets.  We should look at ways we can help women rather than ‘target’ them and make them … Continue reading

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Are Women Indecisive?

   I do a lot of work with the financial industry, training people to do a better job of selling to women.   One complaint that I hear often is, "women can't make up their mind," "women are too slow to make … Continue reading

Posted in Differences Between Men and Women, selling financial services to women | Tagged , | 15 Comments