Category Archives: Differences Between Men and Women

PSA Shows Men Reading Mean Tweets to Women Sportswriters

Posted on April 27, 2016 by Holly Buchanan

When women complain about online harassment, the response is often “Don’t take it seriously” or “Grow a thicker skin” or “Everyone gets harassed online” or “They’re just spouting off. They’re not going to actually hurt you.” But what happens when … Continue reading →

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New Study Says Women In C-Suite Increase Profitability

Posted on February 10, 2016 by Holly Buchanan

Having more women leaders in your company significantly increases profitability. That’s according to new research from The Peterson Institute for International Economics and EY. The report, Is Gender Diversity Profitable? Evidence from a Global Study, reveals that an organization with … Continue reading →

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Differences in How Men and Women Shop Online

Posted on July 14, 2015 by Holly Buchanan

We’ve known for a long time that men and women don’t have the same online shopping patterns. With all of the data available today, companies are trying to figure out what those specific differences are, and more importantly, how they … Continue reading →

Posted in Differences Between Men and Women, Marketing to women done well, Uncategorized | Comments Off

Do Women Respond to “Joke” Ads?

Posted on March 30, 2014 by Holly Buchanan

One of the best ways to make an ad memorable and entertaining is to use humor. The question I am often asked is – do men and women find the same material funny? Most humor is universal. But men and … Continue reading →

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Differences Between Women and Men Entrepreneurs

Posted on August 2, 2011 by Holly Buchanan

When men and women start companies, do they approach the process the same way? Are there key differences? And how do those differences affect the success of the business venture? For answers to these questions, I turned to Cynthia Kocialski. … Continue reading →

Posted in Differences Between Men and Women | Tagged Cynthia Kocialski., differences between men and women entrepreneurs, start-up from the ground up | 17 Comments

Why Women Need to Brag More Often

Posted on July 20, 2011 by Holly Buchanan

I recently taught a seminar on "Shameless Self-Promotion" for women professionals. In my research, I've found that men are more comfortable sharing their accomplishments than women are And that's what self-promotion is all about – sharing your accomplishments and … Continue reading →

Posted in Differences Between Men and Women | Tagged why women need to brag, women and self-promotion | 7 Comments

Tips for Women on Marketing to Men

Posted on April 22, 2011 by Holly Buchanan

I work with a lot of guys who want to do a better job of marketing to and selling to women. Recently, I've started working more with women who want to do a better job of marketing and selling to … Continue reading →

Posted in Differences Between Men and Women | Tagged differences between marketing to women and marketing to men, tips for women on marketing to men | 2 Comments

How Women Make Buying Decisions

Posted on June 8, 2010 by Holly Buchanan

I was reading an article about what men love about women, and came across an interesting point. The article is written from a man's point of view by author Aaron Traister. He shares this story about how women solve problems, … Continue reading →

Posted in Differences Between Men and Women | Tagged brain differences between men and women, how women buy, woman's buying process, women's buying process | 13 Comments

The Ad Industry NeedsTo Tap Into Its Feminine Side

Posted on May 3, 2010 by Holly Buchanan

Speaking at the recent M2W Conference, Marti Barletta made an important comment “Stop treating women as targets and start treating them as assets. We should look at ways we can help women rather than ‘target’ them and make them … Continue reading →

Posted in Differences Between Men and Women | Tagged male and female communication style, why the ad agency needs to tap into its feminine side | 5 Comments

Are Women Indecisive?

Posted on April 5, 2010 by Holly Buchanan

I do a lot of work with the financial industry, training people to do a better job of selling to women. One complaint that I hear often is, "women can't make up their mind," "women are too slow to make … Continue reading →

Posted in Differences Between Men and Women, selling financial services to women | Tagged selling financial services to women, women's buying decisions | 15 Comments