Follow Me
-
Recent Posts
Categories
- Best way to get marketing data
- Differences Between Men and Women
- Digital Marketing
- How women use the web
- Increase online conversion rates
- Internet Branding
- Marketing strategy
- marketing to women book reviews
- Marketing to women done well
- Millennial women
- Persona development
- Search engine optimization
- selling financial services to women
- Shameless Promotion
- Social Media and Women
- Stereotypes of women in the media
- Uncategorized
- website design for women
- What Were They Thinking
- Women and B2B Buying
- Women and Email Marketing
- Women Business Owners
- women success tips
- Word of Mouth Advertising
Archives
- September 2017
- March 2017
- February 2017
- October 2016
- June 2016
- April 2016
- February 2016
- September 2015
- August 2015
- July 2015
- June 2015
- February 2015
- December 2014
- November 2014
- October 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- September 2013
- August 2013
- July 2013
- May 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- July 2012
- June 2012
- May 2012
- March 2012
- February 2012
- January 2012
- December 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- February 2008
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
Category Archives: Differences Between Men and Women
PSA Shows Men Reading Mean Tweets to Women Sportswriters
When women complain about online harassment, the response is often “Don’t take it seriously” or “Grow a thicker skin” or “Everyone gets harassed online” or “They’re just spouting off. They’re not going to actually hurt you.” But what happens when … Continue reading
Posted in Differences Between Men and Women, Uncategorized
Comments Off on PSA Shows Men Reading Mean Tweets to Women Sportswriters
New Study Says Women In C-Suite Increase Profitability
Having more women leaders in your company significantly increases profitability. That’s according to new research from The Peterson Institute for International Economics and EY. The report, Is Gender Diversity Profitable? Evidence from a Global Study, reveals that an organization with … Continue reading
Posted in Differences Between Men and Women
Comments Off on New Study Says Women In C-Suite Increase Profitability
Differences in How Men and Women Shop Online
We’ve known for a long time that men and women don’t have the same online shopping patterns. With all of the data available today, companies are trying to figure out what those specific differences are, and more importantly, how they … Continue reading
Posted in Differences Between Men and Women, Marketing to women done well, Uncategorized
Comments Off on Differences in How Men and Women Shop Online
Do Women Respond to “Joke” Ads?
One of the best ways to make an ad memorable and entertaining is to use humor. The question I am often asked is – do men and women find the same material funny? Most humor is universal. But men and … Continue reading
Posted in Differences Between Men and Women
Comments Off on Do Women Respond to “Joke” Ads?
Differences Between Women and Men Entrepreneurs
When men and women start companies, do they approach the process the same way? Are there key differences? And how do those differences affect the success of the business venture? For answers to these questions, I turned to Cynthia Kocialski. … Continue reading
Why Women Need to Brag More Often
I recently taught a seminar on "Shameless Self-Promotion" for women professionals. In my research, I've found that men are more comfortable sharing their accomplishments than women are And that's what self-promotion is all about – sharing your accomplishments and … Continue reading
Tips for Women on Marketing to Men
I work with a lot of guys who want to do a better job of marketing to and selling to women. Recently, I've started working more with women who want to do a better job of marketing and selling to … Continue reading