Category Archives: Best way to get marketing data

Use Your Customers’ Own Words

It's that time of year again.  Tis the season for predictable cliche ridden holiday copy.   "Put a smile on a child's face" ""The gift on everyone's list" "Show her how much you love her." Here's a quick easy way to … Continue reading

Posted in Best way to get marketing data | 6 Comments

Dove’s Pro-Age Campaign

Here’s something to get you thinking… Nearly 60% of women globally believe that if magazines were reflective of a population, a person would likely believe women over 50 do not exist. It’s tough to respond to ads when you never … Continue reading

Posted in Best way to get marketing data, Marketing strategy, Marketing to women done well, Stereotypes of women in the media | Tagged | 4 Comments

Male vs. Female Humor

What do you find funny?  What makes you laugh out loud?  What is it that makes something funny?  And do men and women respond to different types of humor? It matters in life, but it also matters in marketing.  Humor … Continue reading

Posted in Best way to get marketing data | Tagged , , | 9 Comments

Customer Behavior- What vs.Why

I talked previously about the debate as to whether it is best to use "gut instinct" or rely on customer data when creating a marketing campaign. You know I’m not a fan of trusting a creative director’s "gut".    But … Continue reading

Posted in Best way to get marketing data, Marketing strategy, Persona development | Tagged | 5 Comments

Your Customer’s Language

So we’re sitting around the dinner table with some semi-famous designers and my friend, who sometimes blurts things out without thinking – blurts something out without thinking.    She cleverly covered her tracks by commenting – "I sometimes suffer from … Continue reading

Posted in Best way to get marketing data | Tagged , | 7 Comments

Waiting for Your Cat to Bark

You have a killer product or service.  You know you’ve got a competitive edge.  You know if people just knew about it, understand how it could help them, they’d buy tons of what you have to offer.  So you hire … Continue reading

Posted in Best way to get marketing data, Increase online conversion rates, Marketing strategy, Persona development | Tagged , | 18 Comments

Women – Sound Off on Cadillac

Women 35 plus (you know who you are) – How do you feel about Cadillac?  In particular the Cadillac Escalade? What motivates you to buy a luxury car?  What current attitudes or beliefs do you have about Cadillac? Are they … Continue reading

Posted in Best way to get marketing data | Tagged , | 27 Comments

Word of Mouth Advertising

It’s a red hot topic right now in marketing and advertising circles – “word of mouth advertis…..”   OUCH – sorry, almost dropped it.  Burning my fingers here.   It’s “word of mouth advertising.” Word of mouth advertising is a natural fit … Continue reading

Posted in Best way to get marketing data, How women use the web | Tagged , | 12 Comments

Answer Her Questions

What questions are your customers asking?  Do you know? Are you answering their questions?  Take a 38 year old mother of 4. She has a big family.  She does A LOT of laundry – but she genuinely loves her family … Continue reading

Posted in Best way to get marketing data, Increase online conversion rates, Persona development | 8 Comments

Bad Haircuts

When women aren’t happy with your product or service – many times we don’t say anything.  We simply never come back. How many times have you gone to a hairdresser – asked for a trim and gotten half your hair … Continue reading

Posted in Best way to get marketing data | 10 Comments