Kelley Styring at InsightFarm did a research project about what's in people's cars. She found that women have more momentos (in their car and other places) to remind them of "what's important in life."
I was reminded of that presentation recently when I saw this TV commercial for Best Buy.
This is a great example of marketing technology products to women. I love Best Buy's "True Stories" series featuring real people. It adds a human face to their brand.
Do you have a favorite Mother's Day commercial?