Be Her People – And His People Too

Fed ex pheonix office commercial

I recently wrote about a marketing to women approach called - why you need to be her people.    It focused on ways companies can be there to support women. 

Well guess what.  When you provide a great experience for women, you often also provide a great experience for men.   FedEx Office is targeting small business owners and does a great job of "being her/his people" in their latest commercial.

Check it out here.

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2 Responses to Be Her People – And His People Too

  1. Eric says:

    Great spot. Works for the psychographic *and* is true to perceived brand values.

  2. buy dsi r4 says:

    I have just checked that link which you have given and its really good.I have just seen that latest commercial video of FedEx Office.Thank you very much..

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