Author Archives: Holly Buchanan

New Research on Millennial Women and Trust

When it comes to winning the business of Millennial women, the most important thing you can do is to win, or more accurately, earn their trust. How do you do that? “The Trust Dynamics of Millennial Women” is a research … Continue reading

Posted in Millennial women | Comments Off on New Research on Millennial Women and Trust

Differences in How Men and Women Shop Online

We’ve known for a long time that men and women don’t have the same online shopping patterns.  With all of the data available today, companies are trying to figure out what those specific differences are, and more importantly, how they … Continue reading

Posted in Differences Between Men and Women, Marketing to women done well, Uncategorized | Comments Off on Differences in How Men and Women Shop Online

BUY UP App Helps Consumers Shop at Women Friendly Companies

Does the company you buy coffee from every day offer maternity leave? Does your bank have any women in leadership? Do you fund women politicians, then drop hundreds weekly at a grocery store that has anti-family policies? Maybe you should … Continue reading

Posted in Marketing to women done well | Comments Off on BUY UP App Helps Consumers Shop at Women Friendly Companies

New Book About Women and Money

If you’ve ever spent time around women, you know they are constantly talking about their relationships. Women share all sorts of details and intimacies. But there is one relationship they almost never talk about, at least publicly – their relationship … Continue reading

Posted in selling financial services to women | Comments Off on New Book About Women and Money

What Do Women Business Owners Want from Banks?

I recently hosted a panel at the Small Business Banking conference in Miami focusing on women business owners.   Judging from the crowd and the feedback, there is A LOT of interest in working with women business owners.  And rightly so. … Continue reading

Posted in selling financial services to women | Comments Off on What Do Women Business Owners Want from Banks?

New Magazine for Female Financial Advisors

Is there a difference between male and female financial advisors? Aren’t they all selling the same products and providing the same kind of services and advice?   Yes.  But how they provide that service and how they run their business isn’t … Continue reading

Posted in selling financial services to women | Comments Off on New Magazine for Female Financial Advisors

Best Marketing To Women Ads 2014

Here are our favorite marketing to women ads for 2014.    Some are obviously targeting women, some are doing it in a more subtle way.  But all do a terrific job of connecting with women.   Drum roll please……. Subaru – Flat … Continue reading

Posted in Marketing to women done well | Comments Off on Best Marketing To Women Ads 2014

Work Life Balance Perfectly Explained In One Video

When I speak to women’s groups, the concept of “Work Life Balance” is a popular discussion point.  Every time I have been asked to give a presentation on that subject, my answer is, “no.”    I have nothing to say since … Continue reading

Posted in Marketing to women done well, Uncategorized | Comments Off on Work Life Balance Perfectly Explained In One Video

Impact Investing – Can You Make A Difference and Make Money?

Some call it Socially Responsible Investing.  Some call it Sustainable Investing. Some call it Responsible or Green Investing.  Some call it Impact Investing.  No matter what you call it, this type of investing focuses on companies who have a positive … Continue reading

Posted in selling financial services to women | Comments Off on Impact Investing – Can You Make A Difference and Make Money?

Why Women Love Navy Federal Credit Union

Every time I speak or work with a client I am asked for examples of financial companies who are successful marketing to, selling to, and retaining female clients. Well here you go. Navy Federal’s digital platform scores high among women … Continue reading

Posted in Marketing to women done well, selling financial services to women | Comments Off on Why Women Love Navy Federal Credit Union