Author Archives: Holly Buchanan

Three Reasons Why You Don’t Really Know Your Customers

  So…you think you know your customers.  You know who they are, what they care about and what they want.  You have a really good grip on what life looks like from their perspective.  You’ve done research.  You’ve done a … Continue reading

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Marketing to Women Winners and Losers in Super Bowl 2017

If there is one point the Super Bowl made this year, it is the role that politics will now play in how people view advertising. #Boycott #Buy hashtags popped up all over social media.  Consumers sounded off on why they … Continue reading

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Marketing to Women in the Trump Era

With the election of Donald Trump, marketing to women just became a minefield. One of the top reasons why women buy a product or service is because they believe that company shares their values.    Women have been known to give … Continue reading

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The Secret to Two of the Best Political Ads of 2016

Two TV commercials for 2016 political candidates are getting a lot of attention.  One is for a Republican, the other for a Democratic candidate.   The commercials could not be more different, and yet they share one key ingredient. First the … Continue reading

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Men Don’t Like Being Stereotyped Either

What always amazes me as a marketer is how often women are stereotyped in ads, especially ads targeting women as consumers. Even crazier is what I call, “The focus group of one.”   This occurs when you talk to one woman … Continue reading

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Three Percent of Women Portrayed in Leadership Roles in Ads

In a major announcement, advertising giant Unilver says it will no longer stereotype (men or women) in its ads. The announcement was made when Unilver unveiled the results of a two year study about women and adverting, Unilever said its … Continue reading

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PSA Shows Men Reading Mean Tweets to Women Sportswriters

When women complain about online harassment, the response is often “Don’t take it seriously” or “Grow a thicker skin” or “Everyone gets harassed online” or “They’re just spouting off. They’re not going to actually hurt you.” But what happens when … Continue reading

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New Study Says Women In C-Suite Increase Profitability

Having more women leaders in your company significantly increases profitability. That’s according to new research from The Peterson Institute for International Economics and EY.  The report, Is Gender Diversity Profitable? Evidence from a Global Study, reveals that an organization with … Continue reading

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E.Q. Librium Book Reveals Secret to Career Success

We’ve all heard about the power of Emotional Intelligence.    Yvette Bethel has written a book that lays out a step-by-step map for how to actually use Emotional Intelligence to succeed in your career. E.Q. Librium – Unleash the Power … Continue reading

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New Research on Millennial Women and Trust

When it comes to winning the business of Millennial women, the most important thing you can do is to win, or more accurately, earn their trust. How do you do that? “The Trust Dynamics of Millennial Women” is a research … Continue reading

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