Author Archives: Holly Buchanan

Vitamin W Interviews Holly Buchanan

Recently I talked with Amy-Willard Cross about the problems with stereotyping women in advertisements.   We discussed The Buchanan Test and why so few commercials can pass this simple test for stereotyping women in your ads. "While the advertisements of … Continue reading

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Marketing Veterinary Services to Women

Recently, my 13-year-old lab mix had a bout of pancreatitis.  She was in the vet for two days.    During that time, I had to give a presentation to a health care company about marketing health care products and services to … Continue reading

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How to Move Beyond Female Stereotypes In Your Ads

Why do so many marketing to women efforts fail?  One word…. Stereotypes. When you stereotype the people in your ads, you end up with commercials that don't engage your target audience. Which is why I find it amazing that SO … Continue reading

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2013 Athena Film Festival – Where Is the Female James Bond?

Imagine sitting down for a couple of hours of TV viewing, and every commercial stars positive, non-stereotypical women (aka women outside of the home, in a role other than mother and NOT doing yoga). The shows feature women as the … Continue reading

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Marketing to Women Best Super Bowl Commercials 2013

So if there was a drinking game where you had to take a sip for every guy featured in a Super Bowl commercial, you would have been plastered.  If you had to take a sip for every woman featured, especially … Continue reading

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Why Volkswagen’s 2013 Super Bowl Ad MIsses the Mark, Especially With Women

Let me start by saying I think Volkswagen's advertising is brilliant.  I've written about their TV commercials many times on this blog with nothing but praise.  Their advertising is full of real people we can all relate to, and is genuinely emotionally … Continue reading

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How Christian Radio Stations Can Market to Women Podcast

I recently did an Interview with the awesome Doug Hannah, host of The Christian Radio Show.  Our subject was How Christian Radio Stations Can Market to Women.   In the interview, Doug and I talk about: How to best communicate with … Continue reading

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What You Can Learn About Marketing to Women From The Golden Globes

Ok, I just gotta say it – to Tina Fey and Amy Poehler – WOOOOOOOT! I am not one to sit through a whole awards show, but I did not want to miss a minute of the Golden Globe Awards … Continue reading

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Is Your Marketing to Women Judgemental?

This is not an expression you ever want to see on your financial professional's face, especially if you are a woman. Want to turn a woman off?  Want to make her feel unsafe?  Want to make her instantly dislike you?  … Continue reading

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Marketing to Women Predictions for 2013

When I look back on the highlights of marketing to women for 2012, there are surprisingly few.  But I do see some interesting and encouraging trends which will set the stage for success and failure in 2013. Here are my … Continue reading

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