Want to see an example of effective marketing to women online? Here's one from Audible.com.
I gotta tell you. I heart Audible.com. It's a great place to instantly download audio books at a fraction of the price of pre-packaged audio books on CD. I am a total audiobook-a-holic. These are my people.
This promotion caught my attention:
There are several reasons why I think this is effective:
- Copy that resonates with women: The promotion has a great tongue-in-cheek voice with their "mostly true stories" and "You don't hear 'are we there yet' every half mile." Quieter kids and more enjoyable time in the car are great benefits.
- Images that resonate with women: It's a wonderful quirky picture of two kids interacting. Women are focused on relationships – showing two people interacting rather than just one person is a winner.
- The promotion is all about people sharing stories – This is a magnet for women who love sharing their stories and hearing from others.
- It is "other" focused. Yes, she benefits from having happier kids, but this is a great example of focusing not just on her, but on how your product affects the people she cares about – another powerful technique when trying to reach women.
Thanks to Audible.com for a great example of marketing to women online.