Monthly Archives: February 2017

Marketing to Women Winners and Losers in Super Bowl 2017

If there is one point the Super Bowl made this year, it is the role that politics will now play in how people view advertising. #Boycott #Buy hashtags popped up all over social media.  Consumers sounded off on why they … Continue reading

Posted in Marketing to women done well, Uncategorized | Comments Off on Marketing to Women Winners and Losers in Super Bowl 2017

Marketing to Women in the Trump Era

With the election of Donald Trump, marketing to women just became a minefield. One of the top reasons why women buy a product or service is because they believe that company shares their values.    Women have been known to give … Continue reading

Posted in Marketing strategy, Marketing to women done well, Uncategorized | Comments Off on Marketing to Women in the Trump Era