Monthly Archives: October 2016

The Secret to Two of the Best Political Ads of 2016

Two TV commercials for 2016 political candidates are getting a lot of attention.  One is for a Republican, the other for a Democratic candidate.   The commercials could not be more different, and yet they share one key ingredient. First the … Continue reading

Posted in Marketing to women done well, Uncategorized | 3 Comments

Men Don’t Like Being Stereotyped Either

What always amazes me as a marketer is how often women are stereotyped in ads, especially ads targeting women as consumers. Even crazier is what I call, “The focus group of one.”   This occurs when you talk to one woman … Continue reading

Posted in Stereotypes of women in the media, Uncategorized | Comments Off on Men Don’t Like Being Stereotyped Either