Monthly Archives: December 2013

Best Marketing To Women Awards 2013

So here we are…..another year and another long list of amazing marketing to women efforts to applaud. Said no one, ever. Sigh….one day. While 2013 may have seen more marketing to women failures than marketing to women successes – can … Continue reading

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Lululemon – How NOT to Market to Women

For a brand that has done such an outstanding  job of marketing to women, it is amazing how quickly that brand can be seriously damaged, almost to the point of no return. Yup – one comment can torpedo an entire … Continue reading

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Selling To Women – Give Her An Out

I recently received a lovely invitation to attend a dinner and seminar on retirement planning from a local financial firm.    I was very interested in both the seminar and the dinner at one of my favorite restaurants.    So did I … Continue reading

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