Monthly Archives: November 2013

What Marketers Can Learn From Catching Fire

So it’s no surprise, at least to me, that the Hunger Games sequel Catching Fire killed it at the box office last weekend.   Catching Fire set a new November box office record taking in $161.1 million last Thursday through Sunday. … Continue reading

Posted in Marketing to women done well, Uncategorized | Comments Off on What Marketers Can Learn From Catching Fire

What Marketers to Women Can Learn From Carlsberg Beer

What can a beer company who is obviously targeting men teach to marketers who want to target women? If you really want to tap into someone’s emotional center, tap into the incredible bond between friends.  One of the most important … Continue reading

Posted in Marketing to women done well, Uncategorized | Comments Off on What Marketers to Women Can Learn From Carlsberg Beer

Toys R Us Prank Turns Off Moms

Oh boy. Once again, a company tries to reach out to moms and blows it.   Really people?   Toys R Us, did you really not see this coming? Mom’s are reacting badly to a prank video by Toys R Us promoting … Continue reading

Posted in Uncategorized, What Were They Thinking | Comments Off on Toys R Us Prank Turns Off Moms