Monthly Archives: March 2013

Vitamin W Interviews Holly Buchanan

Recently I talked with Amy-Willard Cross about the problems with stereotyping women in advertisements.   We discussed The Buchanan Test and why so few commercials can pass this simple test for stereotyping women in your ads. "While the advertisements of … Continue reading

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Marketing Veterinary Services to Women

Recently, my 13-year-old lab mix had a bout of pancreatitis.  She was in the vet for two days.    During that time, I had to give a presentation to a health care company about marketing health care products and services to … Continue reading

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