Monthly Archives: February 2013

How to Move Beyond Female Stereotypes In Your Ads

Why do so many marketing to women efforts fail?  One word…. Stereotypes. When you stereotype the people in your ads, you end up with commercials that don't engage your target audience. Which is why I find it amazing that SO … Continue reading

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2013 Athena Film Festival – Where Is the Female James Bond?

Imagine sitting down for a couple of hours of TV viewing, and every commercial stars positive, non-stereotypical women (aka women outside of the home, in a role other than mother and NOT doing yoga). The shows feature women as the … Continue reading

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Marketing to Women Best Super Bowl Commercials 2013

So if there was a drinking game where you had to take a sip for every guy featured in a Super Bowl commercial, you would have been plastered.  If you had to take a sip for every woman featured, especially … Continue reading

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