Monthly Archives: January 2013

Why Volkswagen’s 2013 Super Bowl Ad MIsses the Mark, Especially With Women

Let me start by saying I think Volkswagen's advertising is brilliant.  I've written about their TV commercials many times on this blog with nothing but praise.  Their advertising is full of real people we can all relate to, and is genuinely emotionally … Continue reading

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How Christian Radio Stations Can Market to Women Podcast

I recently did an Interview with the awesome Doug Hannah, host of The Christian Radio Show.  Our subject was How Christian Radio Stations Can Market to Women.   In the interview, Doug and I talk about: How to best communicate with … Continue reading

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What You Can Learn About Marketing to Women From The Golden Globes

Ok, I just gotta say it – to Tina Fey and Amy Poehler – WOOOOOOOT! I am not one to sit through a whole awards show, but I did not want to miss a minute of the Golden Globe Awards … Continue reading

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Is Your Marketing to Women Judgemental?

This is not an expression you ever want to see on your financial professional's face, especially if you are a woman. Want to turn a woman off?  Want to make her feel unsafe?  Want to make her instantly dislike you?  … Continue reading

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