Monthly Archives: December 2012

Marketing to Women Predictions for 2013

When I look back on the highlights of marketing to women for 2012, there are surprisingly few.  But I do see some interesting and encouraging trends which will set the stage for success and failure in 2013. Here are my … Continue reading

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Marketing to Women – Best Commercials of 2012

What were the best marketing to women commercials of 2012?   I had to look long and hard…..very hard….Bueller? to find shining examples.   The criteria: Must feature a woman in the leading role Must be able to pass The Buchanan Test for … Continue reading

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Webinar – How To Sell Credit Union Services to Women

Credit unions are discovering that focusing on women and their financial needs can be very profitable. What can credit unions do to attract, retain, and get more business from their female members?  I"m glad you asked. Find out in my … Continue reading

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