Monthly Archives: March 2012

How Banks Can Win By Marketing To Women

There are three key things banks need to do to be successful: Attract new customers Get more business from their existing customers Retain their customers When I work with bank clients, these are the three success metrics we usually focus … Continue reading

Posted in selling financial services to women | Tagged , , , | 24 Comments

Does Marketing Financial Services to Women Really Work?

Some recent posts by myself and Roger Conant have sparked a really interesting conversation about marketing financial services to women. I wrote Marketing Credit Unions to Women – Getting Men on Board.   Roger Conant wrote Marketing to Women Requires Cultural … Continue reading

Posted in selling financial services to women | 33 Comments