Monthly Archives: September 2011

Coldwater Creek and Stereotyping Girls

I have to start out by saying I'm normally a fan of Coldwater Creek's advertising. So I was intrigued by their new TV commercial, "Sisters." It's a great premise, a family of 5 girls and the story of how they … Continue reading

Posted in What Were They Thinking | Tagged | 18 Comments

Women Mock American Apparel “Plus-Size” Campaign

  Here's a marketing to women tip – when you're creating a campaign, trying to be "clever" is never a good idea.  American Apparel conducted a contest to find a plus-size model to be included in their promotion for their … Continue reading

Posted in What Were They Thinking | Tagged , | 10 Comments

Graphics – Where Are You Directing Your Visitors’ Eyes

In another interesting test from Which Test Won a company tested two graphics with very minor differences.   Look at Version A then Version B and guess which one got a 26% lift in free trial sign-ups. Version A Version B … Continue reading

Posted in website design for women | 20 Comments

What Women Can Learn From – Startup from the Ground Up

I recently read Startup from the Ground Up – Practical Insights for Transforming an Idea into a Business by Cynthia Kocialski. I love hearing from women who have been successful in male dominated fields. Cynthia Kocialski has been involved in … Continue reading

Posted in Women Business Owners | Tagged , | 8 Comments