Monthly Archives: July 2011

Marketing to Women Online – Content-Rich Sites vs. Social Media

A new study finds finds that content-rich sites, not social networks, are the hot ticket for brands marketing to women Connectonomics, a newly-released research study from Yahoo! and the brand development and marketing insight consultancy, Added Value, details women’s needs … Continue reading

Posted in Digital Marketing | Tagged , | 10 Comments

Three Things Women Can’t Live Without

New research by Women of NBCU found that the three things women could not live without for one month are: The Internet Showers Sleep Women's Tech Usage Expands Results from the Women of NBCU research show women are relying more … Continue reading

Posted in Stereotypes of women in the media | Tagged , , | 3 Comments

Why Women Need to Brag More Often

I recently taught a seminar on "Shameless Self-Promotion" for women professionals.   In my research, I've found that men are more comfortable sharing their accomplishments than women are   And that's what self-promotion is all about – sharing your accomplishments and … Continue reading

Posted in Differences Between Men and Women | Tagged , | 7 Comments

Why Financial Companies Should Focus on Boomer Women

Many industries largely ignore boomer women. While this is not smart, the fact that the financial industry largely ignores boomer women is shocking. Boomer women are going to control all the money – seriously.Three trends point to the importance of … Continue reading

Posted in selling financial services to women | Tagged | 8 Comments

Brain Science – Making the Most of Female and Male Brain Differences

  Men and women have different brains. Those differences affect how we perceive the world, make decisions, determine value and communicate our needs. If you're in sales or marketing, you will be more successful if you understand those differences. Many … Continue reading

Posted in Shameless Promotion | Tagged , | 5 Comments

Are You Kicking Customers Out the Door?

How you end a customer interaction is just as important as how you begin one. After a customer has completed a transaction, do you: Offer something that makes them feel you care and want to continue a relationship Kick them … Continue reading

Posted in Marketing strategy | Tagged | 2 Comments

Speaking at BlogPaws Conference

I have the honor of speaking with the fabulous Michele Miller at BlogPaws, August 25-27 in Tysons Corner, Virginia.   BlogPaws is a wonderful gathering of two and four-legged friends for a great weekend of learning and connection. I hope you'll … Continue reading

Posted in Shameless Promotion | Tagged | 1 Comment

B2B Buying And The Power of References

   I had a great interview with B2B expert Barbara Weaver Smith, president and founder of The Whale Hunters. We talked about how big companies and women have similar buying processes. Feedback on the call was awesome. If you missed … Continue reading

Posted in Women and B2B Buying | Tagged , , | 5 Comments