Monthly Archives: May 2011

Media Bias and Why We Need Twitter

I love the Internet.  Seriously.  It is the great equalizer.  It provides a voice for so many that have not had one. We used to rely on a few controlled channels to get our news and information.  Now, the channels … Continue reading

Posted in Social Media and Women | Tagged , , , | 8 Comments

Volkswagen Scores Two More Winners

If you want to reach moms, show great dads. If you want to reach dads, show great dads. So many commercials feature the "doofus" dad.   So when I see a commercial that portrays fathers in a positive light, I notice.  So … Continue reading

Posted in Marketing to women done well | Tagged , | 13 Comments

Zestra – Bringing Women’s Sexual Satisfaction Out of the Closet

How long have we all been waiting for the women's equivalent of Viagra?   There is a STUPID amount of money to be made with such a product. (Drug companies currently make $2.5 Billlion on Viagra, Cialis and Levitra each year.) Did you … Continue reading

Posted in Marketing to women done well | Tagged | 3 Comments

Marketing to Women Success Story – ConsumerBell

  I've noticed a trend recently.  Many of the companies doing the best job of marketing to women are…..show me your shocked face….run by women. Case in point – ConsumerBell.  ConsumerBell provides a fast and organized way for companies to … Continue reading

Posted in Marketing to women done well | Tagged , , , | 3 Comments