Monthly Archives: March 2011

The Buchanan Test – Are You Stereotyping Women In Your Ads?

 Are you stereotyping women in your ads?  Can your ads pass The Buchanan Test?  (The Buchanan Test was inspired by The Bechdel Test which deals with stereotyping of women in movies.) Look at your most recent ads targeting women (or … Continue reading

Posted in Marketing to women done well, Stereotypes of women in the media | Tagged , | 9 Comments

NY and LA – Go See Desert Flower

How often do you walk out of a movie theatre and think, "Every person in the world needs to go see this film." That's exactly how I felt after watching Desert  Flower.  Desert Flower is the story of Somalian-born Waris … Continue reading

Posted in Stereotypes of women in the media | Tagged | 4 Comments

The Chrysler F-Bomb – How NOT To Do Social Media

  Is your company on Twitter? Who is writing your tweets?  On Facebook?  Who's generating that content? Do you have a blog?  Who's writing the posts? Let me tell you, when it comes to my brand, there's exactly one other … Continue reading

Posted in Social Media and Women | Tagged , | 9 Comments

Eyeballs Vs. Recommendations – Why Social Media Is So Valuable

  (Image courtesy of Heard It From A Mom) Buying eyeballs vs. building relationships – which is more important for growing your business?   Let's get more specific. If you're trying to reach moms – which is more powerful – a TV commercial … Continue reading

Posted in Social Media and Women | Tagged , , , | 10 Comments

International Women’s Day – Personal Thoughts

    March 8th is International Women's Day. It's important to look back and celebrate how far we have come.  (and by "we" I mean both women and men).   Yet there is still so far to go.  In my work on … Continue reading

Posted in Stereotypes of women in the media | Tagged | 2 Comments