Monthly Archives: February 2011

What I Learned About Marketing to Women at the Athena Film Festival

  There are a lot of similarities between Hollywood and the advertising industry.  Both are largely run by men.  Both feature atrocious portrayals of women, or don't portray women at all.   Both try to play on women's insecurities.  The Advertising … Continue reading

Posted in Marketing to women done well | Tagged | 14 Comments

Marketing Video Games to Women – Kinect

It's not often I find a technology product that scores an "A" in marketing to women, but Kinect makes the grade. Here's why Kinect does a superb job of marketing video games to women. How Kinect is marketing to women … Continue reading

Posted in Marketing to women done well | Tagged , , | 15 Comments

Marketing Credit Unions to Women

  In your family, who is setting up the checking accounts, balancing the checkbooks, going to the bank to make deposits, balancing the household budget?   In many families, that person is a woman.   Women make 89 percent of the banking decisions … Continue reading

Posted in selling financial services to women | Tagged , , | 6 Comments