Monthly Archives: December 2010

Best Marketing To Women Campaigns of 2010

Who kicked serious booty this year with their marketing to women campaigns?  I'm happy to report I've seen more positive and effecitve marketing to women efforts this year than I have in the past.  From TV commercials, to social media campaigns, … Continue reading

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How to Market Surfing to Women

 You know you have truly made it in life when your voice mail says, "I'm out of the office either traveling the world or surfing.  Leave a message and I'll get back to you when I return." That began my … Continue reading

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New Book About Marketing to Boomer Women from Vibrant Nation

 Quite possibly the best marketing to women book of the year comes from Stephen Reily and Carol Orsborn, PH.D. from Vibrant Nation.  What Boomer Women 50+ Know, Think, Do & Buy provides an insightful and in-depth look at women 50+. What … Continue reading

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Kindle and Tech Companies Among Women’s Favorite Brands

 What brands do women love?  It's no suprise to me that tech companies are topping the list accrding to the Women at NBCU Brand Power Index. Women at NBCU, NBC Universal’s female-targeted ad sales, marketing and research initiative, unveiled the … Continue reading

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