Monthly Archives: November 2010

How to Message Customer Rewards

 What kind of language do you use when you talk to customers about redeeming points or employee incentives.    What message does your "messaging" send? Incentive Intelligence has a terrific article – Do Awards Earners "Shop" For Awards?  Should They?  If … Continue reading

Posted in Marketing strategy | Tagged | 7 Comments

Turkey and Tequila – How to Market Tequila to Women

 On Thanksgiving as families and friends gather everywhere to eat turkey, watch football, and laugh and re-connect, I was with my family…..standing in a bathtub….drinking tequila. Why, you ask dear reader, was I celebrating the holiday in such a….let's just … Continue reading

Posted in Marketing to women done well | Tagged , | 1 Comment

Marketing to Women – The Power of Music

  If you want your product or service to make an emotional connection, include music in your messaging.  Music is the language of emotion.   The brain areas used in deciphering, learning, and remembering music are connected or related to areas of … Continue reading

Posted in Marketing to women done well | Tagged , , | 1 Comment

Do Women Respond to Authentic or Aspirational Marketing

I love talking with Tony Fannin at BeBranded.   He always provides interesting insight and asks great questions. His question to me this week was, "When it comes to marketing to women, does aspirational marketing work?"   You can find my answer … Continue reading

Posted in Marketing to women done well | Tagged | 5 Comments

About Face Book Review

  If you're looking for a business/marketing book that is a true winner, you've just found one.  It takes a lot to really blow me away, but About Face – The Secrets of Emotionally Effective Advertising did just that. I'm a … Continue reading

Posted in marketing to women book reviews | Tagged , , | 12 Comments