Monthly Archives: October 2010

Halloween and The Future Of Women’s Leadership

 You're probably wondering what Halloween has to do with the future of women's leadership.  But I saw something today that gave me tremendous hope for the future and the role women will take in shaping it. I'm often asked to … Continue reading

Posted in Stereotypes of women in the media | 6 Comments

Women and Finance Survey with Vibrant Nation

How do boomer women feel about finances and the financial services industry? That's what I set out to find along with my research partner VibrantNation.com, the leading online community for women 50 plus.  The results were surprising and insightful. The … Continue reading

Posted in selling financial services to women | Tagged , , , | 9 Comments

Sun Trust’s “Live Solid” Is a Solid Winner

I'm often asked for an example of a financial company who does a good job of marketing to women.  So here's an example for you – the "Live Solid" campaign from Sun Trust. While "Live Solid" is not specifically aimed … Continue reading

Posted in Marketing to women done well, selling financial services to women | Tagged , | 1 Comment

Financial Education Through Fiction

  For the last two weeks I've been immersed in the lives of Rita, Marla, Jade and Lori – characters in a novel. After Rita's husband died unexpectedly, she discovers their financial situation is not what it appeared.  When Marla … Continue reading

Posted in selling financial services to women | Tagged , | 1 Comment

Where Women and Men Differ on Investing

The Boston Consulting group conducted a global survey of women and finance.  You can read all about it in their book Women Want More. Here's an interview on Smart Money TV with Kate Sayre, Partner Boston Consulting Group discussing: Where … Continue reading

Posted in selling financial services to women | Tagged | 3 Comments

Selling Financial Services to Women – American General

  When you think of products designed for women, you tend to think of razors, or minivans, or skin creams.  But what about financial products designed for women.  Sound like a crazy idea?   It didn't sound so crazy to American General … Continue reading

Posted in selling financial services to women | Tagged , , , , | 5 Comments

Selling Financial Services to Women Series

  It's rare that an opportunity of this size comes along, but here it is, staring us in the face. There is a stupid amount of money to be made in the financial services industry, not by creating crazy new products … Continue reading

Posted in Uncategorized | Tagged , , | 4 Comments

Selling Automotive Services to Women

  Who is responsible for car maintenance and repairs in your family?  More and more, that person is a woman. According to the National Institute for Automotive Service Excellence, women are taking over the traditionally male-dominated responsibility of car maintenance … Continue reading

Posted in Marketing to women done well | Tagged , , | 7 Comments