Monthly Archives: September 2010

NBCU’s Power of the Purse Breakfast

  There's just something about being in a big room full of smart, talented, successful women.  The energy just kind of bounces off the walls.  That's why I jumped on an invitation to NBCU's "Power of the Purse" Breakfast.  (Ok, … Continue reading

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Which Brands Are Connecting With Women?

Women at NBCU, NBC Universal’s female-targeted ad sales, marketing and research initiative, unveiled a new monthly brand index designed to be the most comprehensive marketplace measure of the 25 brands that are most important to women.  So, which brands are … Continue reading

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Use Handwriting to Increse Conversion

  I've written before about how women respond to more informal fonts,  especially fonts that look like handwriting.  A recent test by Which Test Won found that one version of a product demo increased conversion by 85%.     One of the … Continue reading

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