Monthly Archives: August 2010

Effective Engaging About Us Pages

Who says About Us pages need to be boring?  Who says they need to be full of corporate speak and cliche filled drivel talking about "Providing cutting edge turnkey solutions for our clients" and "Friendly knowledgeable service" and "our mission … Continue reading

Posted in website design for women | Tagged , | 26 Comments

Male vs. Female Business Owners – Who’s More Successful?

   I've been hearing a lot about a recent Wall St. Journal article, Why Are Women-Owned Firms Smaller Than Men-Owned Ones.  Sharon Hadary shares this troubling news: The phenomenal growth of women-owned businesses has made headlines for three decades—women consistently … Continue reading

Posted in Women Business Owners | Tagged | 30 Comments

BlogHer 10 Recap – 2400 Descend on NYC

   "Ladies and Gentlemen, Please Note:  Due to security concerns for the speakers, there is no video taping or photography allowed for this session.  If you're caught doing either, your equipment will be confiscated" It was a strange thing to hear at … Continue reading

Posted in Social Media and Women | Tagged , , | 23 Comments

Image Test – Which Woman Converted More Visitors?

They've got a great test over at Which Test Won comparing the conversion rate of two different images of women in debt. One is a sad younger woman, the other a slightly older woman in a grocery store. I won't … Continue reading

Posted in Marketing to women done well | 2 Comments

Marketing Healthcare to Women

  Speaking at a financial event last week I heard an interesting stat – the two industries women are most unhappy with are: The financial industry The healthcare industry This actually made me happy since these are two industries I'm … Continue reading

Posted in Marketing to women done well | Tagged | 21 Comments