Monthly Archives: January 2010

Be Her People – And His People Too

I recently wrote about a marketing to women approach called - why you need to be her people.    It focused on ways companies can be there to support women.  Well guess what.  When you provide a great experience for women, … Continue reading

Posted in Uncategorized | Tagged | 2 Comments

Marketing to Moms on Facebook Report

Seems everyone today wants to advertise to moms.  But how do you get the attention of and connect with the most busy people on the planet? A lot of marketers I've talked with feel the answer may lie in social … Continue reading

Posted in Social Media and Women | 11 Comments

Can Men Create and Run Brands Aimed At Women?

I was fortunate enough to have lunch with Tony Fannin of Be Branded fame before the holidays.  What fun!   We had a fascinating discussion.   Tony asked one question that particularly got my attention: “Can a company, whose upper management and board … Continue reading

Posted in Differences Between Men and Women | 6 Comments