Monthly Archives: November 2009

25% Savings for My Blog Readers

By now you probably know I'm a big fan of Joseph Carrabis at NextStage.  His new book Reading Virtual Minds Vol. 1:  Science and History is a great read. Joseph has graciously offered my readers 25% off everything in the NextStage … Continue reading

Posted in Shameless Promotion | 3 Comments

How to Sell Men On Marketing to Women

 I love talking to smart guys about marketing to women.  Guys like Tom Jordan, and recently, Tony Fannin at BE Branded.   Tony shared his insight on how to get buy-in from men on your marketing to women efforts.  It was … Continue reading

Posted in Marketing strategy, Marketing to women done well | Tagged | 6 Comments

Womenomics Book Review

Talk to almost any woman, and many men, and you'll hear the same complaint – Life is becoming unmanageable.  I don't have time to devote to the things I care most about.  Work is often the major culprit. 60-80 hour weeks … Continue reading

Posted in marketing to women book reviews | 6 Comments

Reading Virtual Minds Book Review

I'm a long-time fan of NextStage's Joseph Carrabis.  I was lucky enough to spend some time with Joseph in New York and it was one of the more interesting hours I've spent.  We're talking big brain here folks.   But without … Continue reading

Posted in marketing to women book reviews | Tagged | 2 Comments

Women Want More Book Review

   Welcome to book review week.  For those who do not know, I have a confession:  I am a book-a-holic.  Seriously. If you visited my home or office you would notice one thing – piles of books everywhere.  I usually have … Continue reading

Posted in marketing to women book reviews | Tagged , | 7 Comments

Amazon Gives a Gift to Women They Can Actually Open

Amazon does so many things right.  So I was not surprised to pull up their home page today to find a message near and dear to my heart – frustration-free packaging. Come on, how many times have you threatened to … Continue reading

Posted in Marketing to women done well | Tagged , | 2 Comments

Sell More by Saying “I Trust You” To Your Customers

  Yes, you read the title correctly.   This isn't about whether your customers trust you, it's about whether you trust your customers. Trust is a two-way street.  And it starts not with "You can trust me", but rather with "I trust … Continue reading

Posted in Marketing strategy | 17 Comments

I Want to Be a Phoenix

 If you spend any time online, you've seen their banner ads everywhere. University of Phoenix has been pushing their online curriculum for a very long time.  But something interesting happened recently…..their ads actually made an emotional connection. In their "I … Continue reading

Posted in Marketing strategy | Tagged , | 7 Comments