Monthly Archives: September 2009

Marketing Cars to Women: Toyota – A, GM – D

This is the tale of two car commercials.   I saw these very close together and the difference between the two approaches could not have been more clear. GM is using old-fashioned male communication style. Toyota is using modern female communication … Continue reading

Posted in Marketing to women done well | Tagged | 38 Comments

Women Notice Details In Your Ads

I've noticed the new TV ads for Ford featuring Dirty Jobs host Mike Rowe.   For some reason, he sounds almost…..well…..credible. Is it the delivery of his lines?   Could it be his hand movements that made him seem more believable?   After … Continue reading

Posted in Marketing to women done well | Tagged , , | 2 Comments