Monthly Archives: August 2009

What Images Increase Sales to Today’s Women?

What are the most important elements in advertisements targeting women?  Quite often – the images. As we've seen, women sometimes don't respond to/relate to the same images that men do. So what images do women respond to? I asked Sally … Continue reading

Posted in Marketing strategy, Marketing to women done well, website design for women | Tagged , , , | 12 Comments

Marketing to Women Book Review – Why She Buys

 "Gender is the most powerful determinant of how a person views the world and everything in it.  It's more powerful than age, income, race, or geography." That's the main premise behind Bridget Brennan's new book Why She Buys:  The New … Continue reading

Posted in marketing to women book reviews | Tagged , , | 7 Comments

How To Create Websites for Women – Dailyworth.com

  I'm always looking for websites that include elements that engage women.  Dailyworth.com is a personal financial and business advice site for women. Here's what Dailyworth.com is doing to connect with their female visitors. Daily emails The main service Dailyworth.com offers is a … Continue reading

Posted in Marketing to women done well | Tagged , | 14 Comments

How to Sell to Women – Address Her “Worst-Case” Fears

    So what's the worst that can happen? Chances are pretty good that it's a woman who can answer that question. There are two reasons for this: Women tend to think more long-term about their purchases.  They want to know what … Continue reading

Posted in Marketing to women done well | Tagged , , | 2 Comments

Audible.com Gets Marketing to Women Online

Want to see an example of effective marketing to women online?  Here's one from Audible.com.  I gotta tell you.  I heart Audible.com.   It's a great place to instantly download audio books at a fraction of the price of pre-packaged audio books … Continue reading

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BlogHer – Blogs Most Trusted Social Media

  There's no question that people are using social media to share information and opinions about products.  Facebook, Twitter, blogs – they're all full of product stories, complaints and recommendations. But do people trust what's being said in those social … Continue reading

Posted in How women use the web, Social Media and Women | Tagged , , | 3 Comments

Can Mom Bloggers Be Bought?

  I was standing in one of the most packed rooms I'd seen at the BlogHer conference.  No, It wasn't one of the famous parties, it was the session titled "Sponsored or Unsponsored - Blogging for $$ – Where Do You Stand?" … Continue reading

Posted in How women use the web, Internet Branding, Social Media and Women, Word of Mouth Advertising | Tagged , , | 17 Comments