Monthly Archives: June 2009

Why Some Mom Bloggers Aren’t “Advertiser Approved”

I recently overheard a group of PR folks talking about an online promotion they did with mom bloggers, but how some mom bloggers scare them.  They mentioned one mom blogger who is wide-open in what she says and is known for … Continue reading

Posted in Social Media and Women | Tagged , | 5 Comments

Partybeans.com – A Website Designed For Women

I'm always on the lookout for websites that work especially well for women.  I use a set of criteria to rate websites based on research on how women use the Internet and shop online. Partybeans.com does a great job.  Here are … Continue reading

Posted in How women use the web, Marketing to women done well, website design for women | Tagged , , | 4 Comments

When Should You Offer Free Shipping?

It's a question I'm often asked – Should I offer free shipping?    Is that a smart business decision? Bottom line, it's a good business decision if it helps you earn more money.  Yes, there's also the appreciation from customers, especially … Continue reading

Posted in How women use the web, Marketing to women done well, website design for women | Tagged , , | 6 Comments

Is OFF! Creating Packaging Based on Gender?

Sociological Images: Seeing Is Believing has an interesting post showing two different versions of OFF! mosquito repellent packaging. In the top example, the mostly blue package includes a male figure fishing and logos for hunting, camping, and fishing. In the … Continue reading

Posted in Marketing to women done well | Tagged | 5 Comments

Too Busy To Shop Book Review

    Today's women have a lot on their minds.  A whole lot. In Too Busy To Shop, author Kelley Skoloda calls them "multi-minding" women.  Women 25-54 report that on average they think about 9.5 things in any given five-minute period.  … Continue reading

Posted in marketing to women book reviews | Tagged , | 4 Comments

Mommy Bloggers – Why Advertisers Want Them

You want to reach moms?   You want word-of-mouth advertising?   You want moms to get on board with your brand or product and to tap into the influence they have with their friends and family?   Meet the mommy blogger. Companies small … Continue reading

Posted in How women use the web, Marketing strategy, Social Media and Women | 3 Comments

What I Learned About Women and Design at an Art Show

For the past several months I've been doing a lot of work/research on women and design to see which design elements are most persuasive for women. After reading Gender, Design and Marketing by Gloria Moss, I thought I'd take my … Continue reading

Posted in Differences Between Men and Women, website design for women | Tagged , , | 8 Comments

Mom Bloggers – The Hot New Advertising Medium

More and more companies and advertisers are waking up to the power of mom bloggers.  Nielson recently published a list of their top 50 mom bloggers. Nielsen also published its list of the top 50 mommy  bloggers, which categorizes these … Continue reading

Posted in Marketing strategy, Marketing to women done well, Social Media and Women | Comments Off on Mom Bloggers – The Hot New Advertising Medium

New Book Focuses on Gender, Design and Marketing

Have you ever tried to have an objective discussion about design?   Do you find the conversation involves terms like "good design" "bad design" professional design" "unprofessional design"  "I like version 2"  "I prefer version C."  Is it possible to take … Continue reading

Posted in Differences Between Men and Women, marketing to women book reviews | Tagged , , | 30 Comments