Monthly Archives: May 2009

Marketing To Women Using Women’s Diaries

Posted on May 28, 2009 by Holly Buchanan

Bridget Jones Diary, Secret Diary of a Call Girl, Diary of Anne Frank, the Princess Diaries, The Nanny Diaries….look at the most successful books, films and TV shows aimed at women and you'll see "diary" all over the place. What … Continue reading →

Posted in Marketing to women done well | Tagged , , | 8 Comments

EconAffinity Marketing Conference in New York

Posted on May 24, 2009 by Holly Buchanan

I really enjoyed the EconWomen conference last year.  Now the same group is back with another timely conference- EconAffinity June 1 in New York.  Here's what EconAffinity is all about: Affinity + relevant content = high-level user engagement = efficient marketing … Continue reading →

Posted in Social Media and Women | Tagged | Comments Off on EconAffinity Marketing Conference in New York

Female Communication Style

Posted on May 23, 2009 by Holly Buchanan

Do men and women really communicate differently?   From the research I've seen, the answer is a definite, yes.  Some of the differences are subtle, but profound.  Men and women communicate using different language, both verbal and non-verbal, have different decision … Continue reading →

Posted in Differences Between Men and Women | Tagged | 8 Comments

What Do Women Want from a Laptop?

Posted on May 18, 2009 by Holly Buchanan

Dell found out, the hard way, what women don't want in a laptop. But Andrea Learned says it so well, I'm just going to let you read the NYT article about what women do and don't want in their laptop.  … Continue reading →

Posted in Stereotypes of women in the media | 6 Comments

Selling to Women Webinar Tuesday

Posted on May 17, 2009 by Holly Buchanan

I'm joining with Dancing Elephants, a highly successful sales training company, to do a webinar on How to Sell to Women. Won't you join us Tuesday, May 19th at 2:30 EST?   You can register here. This webinar is for sales … Continue reading →

Posted in Shameless Promotion | Tagged | 6 Comments

Consumer Product Reviews Instead of Product Descriptions?

Posted on May 14, 2009 by Holly Buchanan

Consumer product reviews increase conversion.  If you want to make more money on your e-commerce site, simple, add consumer reviews. There are many reasons why consumer reviews increase conversion.  People tend to trust reviews from "people like themselves" more than any … Continue reading →

Posted in Marketing to women done well | Tagged , , , | 8 Comments

Afterbirth – Stories You Won’t Read In a Parenting Magazine

Posted on May 13, 2009 by Holly Buchanan

Have you ever seen a room full of women laughing.  I don't mean a dainty, toss your head back, polite half-laugh, half-smile you see in stock photos.  I'm talking a room full of women guffawing, falling over on their sides, dropping … Continue reading →

Posted in Uncategorized | Tagged | 6 Comments

Thanks Mom For Not Disowning Me

Posted on May 8, 2009 by Holly Buchanan

  (Mom – I really did try to find a picure where I didn't have a drink in my hand, but just couldn't find one.  Sorry) Of all the wonderful things my mother has done for me, one of the … Continue reading →

Posted in Uncategorized | Tagged , , | 9 Comments

Best Mother’s Day Commercial from Best Buy

Posted on May 8, 2009 by Holly Buchanan

Kelley Styring at InsightFarm did a research project about what's in people's cars.  She found that women have more momentos (in their car and other places) to remind them of "what's important in life."   I was reminded of that presentation recently when … Continue reading →

Posted in Marketing to women done well | Tagged , , | 6 Comments

M2W Marketing to Women Conference Summary

Posted on May 5, 2009 by Holly Buchanan

One of the things I love most about the M2W Marketing to Women Conference is the sheer number of smart, insightful, and downright fun women.  My shortest dinner was 3.5 hours.  My only wish is that we would see more … Continue reading →

Posted in Marketing to women done well | Tagged , | 9 Comments