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Monthly Archives: May 2009
Marketing To Women Using Women’s Diaries
Bridget Jones Diary, Secret Diary of a Call Girl, Diary of Anne Frank, the Princess Diaries, The Nanny Diaries….look at the most successful books, films and TV shows aimed at women and you'll see "diary" all over the place. What … Continue reading
Posted in Marketing to women done well
Tagged excelon patch, Marketing to women, women's diaries
8 Comments
EconAffinity Marketing Conference in New York
I really enjoyed the EconWomen conference last year. Now the same group is back with another timely conference- EconAffinity June 1 in New York. Here's what EconAffinity is all about: Affinity + relevant content = high-level user engagement = efficient marketing … Continue reading
Posted in Social Media and Women
Tagged EconAffinity
Comments Off on EconAffinity Marketing Conference in New York
Female Communication Style
Do men and women really communicate differently? From the research I've seen, the answer is a definite, yes. Some of the differences are subtle, but profound. Men and women communicate using different language, both verbal and non-verbal, have different decision … Continue reading
What Do Women Want from a Laptop?
Dell found out, the hard way, what women don't want in a laptop. But Andrea Learned says it so well, I'm just going to let you read the NYT article about what women do and don't want in their laptop. … Continue reading
Posted in Stereotypes of women in the media
6 Comments
Selling to Women Webinar Tuesday
I'm joining with Dancing Elephants, a highly successful sales training company, to do a webinar on How to Sell to Women. Won't you join us Tuesday, May 19th at 2:30 EST? You can register here. This webinar is for sales … Continue reading
Consumer Product Reviews Instead of Product Descriptions?
Consumer product reviews increase conversion. If you want to make more money on your e-commerce site, simple, add consumer reviews. There are many reasons why consumer reviews increase conversion. People tend to trust reviews from "people like themselves" more than any … Continue reading
Posted in Marketing to women done well
Tagged Lindi Skin, product descriptions, product reviews, testimonials
8 Comments
Best Mother’s Day Commercial from Best Buy
Kelley Styring at InsightFarm did a research project about what's in people's cars. She found that women have more momentos (in their car and other places) to remind them of "what's important in life." I was reminded of that presentation recently when … Continue reading
Posted in Marketing to women done well
Tagged Best Buy, marketing technology to women, Mother's Day
6 Comments
M2W Marketing to Women Conference Summary
One of the things I love most about the M2W Marketing to Women Conference is the sheer number of smart, insightful, and downright fun women. My shortest dinner was 3.5 hours. My only wish is that we would see more … Continue reading