Monthly Archives: April 2009

Soccer Mom Myth Inteview

Thanks to the fabulous Janice (and Susan) at 5 Minutes for Mom for interviewing me about The Soccer Mom Myth and how brands and mom bloggers can come together to promote products. Just say no to stereotypes!    And be sure to check … Continue reading

Posted in Stereotypes of women in the media | Tagged , | 2 Comments

New Social Networking Site For Women 40 Plus

  I sometimes worry about myself.  I admitted this in front of my mother and sister and they both gave knowing nods.  "You should." Gotta love that family support. The reason I worry is, I don't seem to be interested … Continue reading

Posted in Marketing to women done well | Tagged , , | 4 Comments

Your Friendship Is Requested

When I review websites or social network sites, one of the first things I look at is the copy, the language, the voice of the site.  If you're going to have a female friendly website, you need to have a … Continue reading

Posted in Differences Between Men and Women, Marketing to women done well | Tagged , | 1 Comment

What Women Small Business Owners Want

The Small Business Success Index, (a joint effort between Network Solutions and The University of Maryland Robert H. Smith School of Business) put out a recent report on The State of Small Business. One of the  most interesting parts of … Continue reading

Posted in Marketing strategy | Tagged , , | 12 Comments

How To Handle Angry Customers

We've all been there.   You're at an airport.  You're tired.   You just want to get home.  And your plane is delayed. With no real explanation. How many times has this happened to you?   How many times, like me, have you … Continue reading

Posted in Marketing strategy | Tagged , | 4 Comments

If She Can’t Come To You, Go To Her – Online Wine Tastings

This article about online wine tastings caught my attention.   I'm always interested in how the online environment can find new ways to replicate offline shopping experiences.  Yeah, yeah, yeah…..I'm also always interested in wine.   I love trying new wines and finding … Continue reading

Posted in How women use the web | Tagged | Comments Off on If She Can’t Come To You, Go To Her – Online Wine Tastings

Marketing to Moms – Using Dads

I was at the Easter parade on Sunday, watching the crowd when a scene caught my attention.   No, it wasn't the three Great Danes in the Easter outfits, complete with flowered hats and pink doggie shoes.  (SO sorry I didn't … Continue reading

Posted in Marketing to women done well | Tagged , | 2 Comments

Emma – An Email Marketing Company That Gets Women

  While I was wandering the halls of the Email Marketing Summit, there were plenty of vendor booths promoting their services.  But one stuck out for me. On the sign it said "Meet Emma – Say hello to the Web's … Continue reading

Posted in Women and Email Marketing | Tagged , , | 4 Comments

Moms – Why Do You Blog?

If you're a mom, and you're a blogger, I want to talk to you.  There is a reason why mom bloggers are one of the fastest growing, most powerful groups, both online and offline. I want to know that reason … Continue reading

Posted in Social Media and Women | Tagged , , | 16 Comments

Who Is Today’s Mom and How Do You Market To Her?

Who is today's mom?  Marketers everywhere want to connect with her.  But how do they create messages that are truly relevant?  How do they go beyond stereotypes to gain a better understanding of who she really is and why she … Continue reading

Posted in Shameless Promotion | Tagged , | 1 Comment