Monthly Archives: March 2009

Was The Motrin Moms Campaign Really A Failure?

Like a lot of other folks, I felt the Motrin Mom "sling baby" campaign really missed the mark.  It was yet another example of good strategy, but poor execution. Or was it? In her article, Using Social Media to Listen … Continue reading

Posted in Marketing strategy, Persona development | Tagged | 32 Comments

Using The Power of Video to Connect with Women

I'm a long time fan of using video online to communicate and connect with women.  Marti Barletta recently tweeted about a video by Queen Rania of Jordan.  She is using video to reach out to people around the world. Video is … Continue reading

Posted in How women use the web | Tagged , | 2 Comments

What Women Can Learn From Men

I write often about what men can learn from women.  But today I want to focus on what women can learn from men.  I was recently at my sister's apartment and picked up a book she was using to "research … Continue reading

Posted in Differences Between Men and Women | Tagged , | 3 Comments

Startup Princess Marketing to Women Online Event

If you are in the California area, and you're interested in learning how to market to women online, you need to be at the Startup Princess event – The Magic of Marketing to women Online at Disneyland April 17 and … Continue reading

Posted in How women use the web | 1 Comment

The “She’s Just Not That Into You” Marketing Phenomena

Just because you can do something, doesn't mean you should. This is an important thought to keep in mind as companies start to tap into the power of Web 2.0 and social media   Yes, brands are now able to create … Continue reading

Posted in Marketing strategy | Tagged , , | 1 Comment

Why Email Marketing Is More Important Than Ever

There is a consistent mantra among marketers right now – do more with less. Marketing budgets are being slashed, or are simply non-existent.  Yet, even with anemic budgets, marketers are still expected to deliver results. Email is one of the cheapest ways … Continue reading

Posted in Marketing strategy | Tagged , | 4 Comments

The Decline of Men – A Guy’s View On Guys

  One of the thing that's been most fascinating about my research is not only the insight I've gained into women, but also the insight I've gained into men. This is an absolutley fascinating Ad Age inteview with Guy Garcia about … Continue reading

Posted in Differences Between Men and Women | Tagged , | 2 Comments

Women and Eye-Fi – A Technology Love Story

  There were a lot of cool giveaways at the Mom 2.0 Summit, but there was one giveaway that got the ladies all abuzz.  When Kirtsy's Laura Mayes asked who in the room wanted one, every hand in the place … Continue reading

Posted in Marketing to women done well | Tagged , , | Comments Off on Women and Eye-Fi – A Technology Love Story

Social Networking Webinar Worth Attending

Yeah yeah, I know.  There's a lot of advice out there about how to use social networking to build your business.  But this is advice from someone who really knows what he is doing. And he has a real knack for taking technical … Continue reading

Posted in Social Media and Women | Tagged , , | 1 Comment

Truvia – I Have Your Next Marketing Campaign

As many of my fellow marketers know, when you're truly passionate about your subject matter, your marketing brain never turns off. That's why at the Mom 2.0 Summit, while other people were taking pictures of speakers, attendees and events, I … Continue reading

Posted in Marketing strategy | Tagged , , | 1 Comment