Monthly Archives: February 2009

How To Use Social Media to Market to Women – Part `1

I have been to the mountain, and I have seen the future.  And it's pretty frigging amazing. If you were at the Mom 2.0 Summit, you, too, saw the future of marketing to women, or I should say marketing with women. … Continue reading

Posted in Internet Branding, Marketing strategy | Tagged , , | 9 Comments

Mom 2.0 Summit 10 Most Memorable Moments

I've been to a lot of conferences.  Since I've spent so much time in the Internet/tech industry, most of the attendees are 20-30 something guys.   I can hang with the best of them. But 350 30- 50 something moms?  I … Continue reading

Posted in Uncategorized | Tagged , | 37 Comments

How To Get The Most From Your Cause Marketing

I've often wondered what it would take to get me to switch brands.  Let's take grocery stores.  There is a Ukrop's and a Kroger both within 5 minutes of my house.  There are things I prefer at each grocery store … Continue reading

Posted in Marketing strategy | Tagged , | 1 Comment

Why I Love Moms

Moms never cease to amaze me. Case in point – I was eating sushi (my favorite meal) with a client last night and looked over to my left at a couple with a baby who looked to be a couple … Continue reading

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Why Brands Need to Be On Twitter

  Let me get right to the point.  Love Twitter, hate Twitter, it does not matter. If you are a brand, you need to be on Twitter. There are many reasons why, but let me give you one big reason … Continue reading

Posted in Internet Branding | Tagged , , , | 5 Comments

Will You Join Me at the Mom 2.0 Summit?

Hey folks. I'm going to be speaking at the Mom 2.0 Summit in Houston February 19-21.  Great speakers, super connections, and fun parties.  Need I say more? Give  me a shout out if you're going to be there.  I'd love … Continue reading

Posted in Uncategorized | Tagged | 2 Comments

You Don’t Have to Be Perfect

Wow – now there's a message that got my attention – granted it's aimed at both men and women, but especially for women, in a world where advertisers play up and prey on women's insecurities – to have a campaign … Continue reading

Posted in Marketing to women done well | Tagged , | 4 Comments

What Marketers Can Learn From the Success of “25 Random Things”

If you're on Facebook, you've heard of "25 Random Things About Me."   The idea is, you write down 25 things about yourself people may or may not know, then you tag other friends so they can see what you wrote, … Continue reading

Posted in Internet Branding | Tagged , , | 6 Comments

Why Does So Much Hate Mail Come from Men

Justin Wolfers at the Freakonomics column has a thought provoking article on why so much hate mail comes from men. He has these suggestions as to why: Yes, I’m re-discovering that men are more aggressive than women. Duh. But why? Here … Continue reading

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Super Bowl Ads Prove Not All Women Think Alike

One of the things that always makes me laugh is when advertisers think all women think alike.   Spend time with any group of women and you'll see, while we do have many similarities, we also have many differences. Case in … Continue reading

Posted in Marketing strategy | Tagged , , | 3 Comments