Monthly Archives: January 2009

Why Online Shipping Costs Are Driving Women Away

It's a common scenario - she comes to your site, finds what she wants, adds it to her cart, and sometime during checkout she sees what she considers to be an unrealistic and unfair shipping cost.  She bails. From the anecdotal … Continue reading

Posted in How women use the web | Tagged , , , | 9 Comments

Where’s The “Shut Up!” Button?

Talk to women about their website pet peeves, and one of their top complaints is always video or audio that launches automatically when you open a website. "So I click to the site, and this video opens up and takes … Continue reading

Posted in How women use the web | Tagged , , , | 5 Comments

What Marketers Can Learn About Messaging From Obama

I am a word junkie.  Having spent so much of my career as a copywriter, I am constantly reading and listening, watching to see what words connect with, inspire and cause people to take action. President Obama is a master.   … Continue reading

Posted in Marketing to women done well | Tagged , , | 1 Comment

Video On Your Thank You Page

optimizing thank you pages
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Posted in Marketing strategy | 1 Comment

How To Personalize Your Autoresponders

It's the buzz word in all the predictions for 2009 – the ability to personalize. I couldn't agree more.  But how do you do that? Sean D'Souza has some great advice on sending personal messages to subscribers.  It may take some work, … Continue reading

Posted in Marketing strategy | Tagged | 4 Comments

Marketing to Women Through Contests

MasterCard has the right idea when it comes to creating a contest women will love.  In their holiday promotion, they promoted a contest where you can win two identical gifts – one to keep, one to give away. Here's why … Continue reading

Posted in Marketing to women done well | Tagged , | 5 Comments

Get A New Attiturd

So I'm doing a presentation, really trying to impress this client.  And I'm talking about how women have "an attitude toward" something. Well, it was late in the afternoon and I hadn't had my protein snack, and the lips got … Continue reading

Posted in Marketing strategy | 5 Comments

Email Marketing An Hour a Day – Book Review

Whenever folks ask me about marketing to women online, they always ask about email. Everyone knows email is a powerful way to communicate with current or prospective customers, but there are a lot of questions about when, how often and … Continue reading

Posted in Digital Marketing | Tagged , | 13 Comments