Monthly Archives: December 2008

Advice for 2009 – Why You Need Your Own Belayer

     "Oh Shit" That's the predominant thought going through your mind. You are hanging on by your fingers.  You're trying to grab hold of something, anything, that will keep you from falling.  You keep going thinking it has to get better/easier, … Continue reading

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Great Post on Reducing Sales Friction

Linda Bustos and Jason Billingsley at Elastic Path have a must read post on how to reduce friction (and increase conversion) on your website and in your email marketing campaigns. Great examples and simple, practical advice.   Go check it out.

Posted in Increase online conversion rates | Tagged , | 2 Comments

Public Speaking and Dealing with Naysayers

There's one in every crowd.  You know who I'm talking about.  You're giving your presentation and he or she is sitting there, arms crossed, just staring at you.   You can practically read his or her thoughts… Why am I wasting … Continue reading

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Are Women Better Marketers?

Are women better at marketing than men?  Could it be female brains are wired in such a way as to give women a biological edge in creating effective marketing campaigns? That's the premise in Branding Strategy Insider's post Why Women … Continue reading

Posted in Differences Between Men and Women | Tagged , , | 7 Comments

Timely Wisdom About Failure from J.K. Rowlings

In this stressful time when fear and failure surround us, J.K. Rowlings has a message everyone should hear.  "I had been set free because my greatest fear had been realized and I was still alive."  If you are feeling stressed, … Continue reading

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Circuit City Commercial Creeped Me Out

I'm going to put this in context for you.  I was watching a crime drama. (No I can't remember which one.  It's impossible to watch prime time TV without running into one).    Then I see this Circuit City commercial. When … Continue reading

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Obama – Female Communication Style

I write often about the power of words and the message they send. I found it interesting when President Elect Obama introduced his national security team.  In the introduction he talked about "the team beside me."  Interesting choice of words.  … Continue reading

Posted in Differences Between Men and Women | 2 Comments

Ahnu Footwear Creates Brand Experiences for Men and Women

Ahnu Footwearis popular with both men and women.  (A nice problem to have.)  But they are creating messages/brand experiences that are gender specific. With the launch of a new website and a series of upcoming branding initiatives, Ahnu Footwear (www.ahnufootwear.com) … Continue reading

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Do You Get Scared? I Do

I was talking with my friend Jeffrey the other day and he shared the most beautiful saying…  "Nadie te quita lo bailado"   That translates roughly to "nobody can take away the dance you've already danced." These are scary times.  I … Continue reading

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Is Marketing to Women Dead?

It was a bad moment.  My friend Brian sent me a link to a post entitled "The Death of Marketing to Women?" I had a flash of my entire career going – Poof!  What would I do?  How would I … Continue reading

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