Monthly Archives: November 2008

JC Penney Helps Men Avoid “The Doghouse”

  There's an interesting discussion on Michele Miller's blog about JC Penney's recent viral ad effort – "Beware of the Doghouse." I'm really curious as to whether this video is targeting male or female shoppers.  It seems like it's speaking … Continue reading

Posted in Marketing strategy | Tagged , | 8 Comments

Use Your Customers’ Own Words

It's that time of year again.  Tis the season for predictable cliche ridden holiday copy.   "Put a smile on a child's face" ""The gift on everyone's list" "Show her how much you love her." Here's a quick easy way to … Continue reading

Posted in Best way to get marketing data | 6 Comments

Marketing to Moms – “I” vs. “We”

One of the things I love about reading Robert Cialdini is that pretty much every time I pick up one of his books and open to a page, I find a new insight.
In Yes! 50 Scientifically Proven Ways to Be Persuasive, the authors talk about two types of advertising – Individualistic vs. Collectivistic.
Individualism is an orientation that assigns highest priority to the preferences and rights of the individual. Collectivism is an orientation that assigns highest priority to the preferences and rights of the group.
It’s the age old “I” vs. “We” approach. Cialdini points out that the United States, United Kingdom and others in Western Europe tend to be more individualistic, while those in Asia, South America, Africa and Eastern Europe tend to be more collectivistic.
What I found fascinating was the research they did on products people tend to share with other people, like air conditioning and toothpaste.
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Posted in Marketing strategy | Tagged , | 6 Comments

Female Voice vs. Male Voice in Movies

I’m about to call up Comcast and cancel my subscription to the movie channels.    For the last few nights I’ve been going through all the movie line-ups, and I wasn’t able to find one movie I really wanted to … Continue reading

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Motrin Moms Fire Back Via Social Media

If there was only one piece of advice I could give to advertisers trying to reach moms, it would be this – Don’t tell moms you understand them. As Julia Roberts said in Pretty Woman – Big Mistake. Moms have … Continue reading

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VW Attracts Soccer Moms by Making Fun of Them

Hmmm…..it’s an interesting strategy.   Volkswagen is pushing their Routan minivan in a series of Webisodes featuring a slightly crazed "soccer mom." Webisode one Webisode two. In a recent Advertising Age article, VW discusses the strategy: While it’s perhaps not surprising … Continue reading

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2 Birthdays, a Sex Cheer and a Funeral

When I spoke at last week’s Startup Princess retreat, I opened by telling all the other women business owners that I have recently joined their ranks. I’ve left "Corporate America" to go out on own.   For almost the last 20 … Continue reading

Posted in Women Business Owners | Tagged | 2 Comments

Startup Princess Marketing to Women Online Conference

It was one of those conversations you really don’t want to have with an airport security guard. SG:  Ma’am, what’s this? Holly:  It’s a wand. SG:  A what? Holly:  A wand. SG:  LIke for kids? Holly:   Actually…..it’s mine. SG:  (deadpan)  … Continue reading

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How To Market On MySpace

I was lucky enough to spend some time picking the brain of Heidi Browning, SVP of Client Solutions at MySpace.  I’m fascinated with how companies are tapping into the power of social media to market their brands and products. Social … Continue reading

Posted in Digital Marketing | Tagged , , | 1 Comment