Monthly Archives: October 2008

EconWomen Conference Talks About Women and Digital Media

I was really psyched to attend the recent EconWomen conference in New York.  They had a fabulous line up of speakers talking about women and digital media. The highlight for me was definitely Wenda (don’t call her Wendy) Harris Millard … Continue reading

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Marketing to Women in a Recession – Part 1

What do Wall Street and Madison Avenue have in common?   Short-term results at any cost.  And we now know how that’s likely to turn out. I was reminded of this when I went back to re-read Creating Customer Evangelists by … Continue reading

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Women and Online Video

I really believe that one of the most powerful tools marketers can use to engage women online is video.   Now, previous stats have pointed to the fact that women engage with online video less than men do.     But those … Continue reading

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Marketing to Women Online Event in NYC

Any chance you’ll be in the New York area next week?  Join me Wednesday, October 29th for the EconWomen Conference In New York City.    The half-day conference focuses on my favorite topic – the economics of women-centered digital media.  … Continue reading

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I’m Back

Greetings marketing to women aficionados. I’m super pleased to announce that I’ll be back blogging on Marketing to Women Online.    You’ll notice a must needed face-lift.  (Hey, even blogs need a little work here and there) Get ready for … Continue reading

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