Monthly Archives: August 2007

Moms – Do You Belive Mattel’s CEO?

If you know moms, you know the number one rule with moms: #1 Rule:  "Don’t mess with my kids." To say Mattel has a huge problem on its hands with their recent product recalls would be an understatement.   But I … Continue reading

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JC Penney – Do You Like This Ad?

This TV ad from JC Penney showed up as the number two favorite in IAG’s Top 10 Most-Liked New TV Ads.  I haven’t found a whole lot of advertising aimed at teen-aged girls to be effective.  (more big news on … Continue reading

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This Is Why We Love Guys

I write so much about women that I thought today I’d take a break and write about guys. There were two things today that reminded me there are just some things only guys can come up with.  You just have … Continue reading

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Marketing Jewelry to Women

Why do so many jewelry ads feature some pouty-faced model who looks, well, pouty?   If she’s wearing a gorgeous, expensive piece of jewelry, why does she look so unhappy?    They never smile, these jewelry models.    I struggle to … Continue reading

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Financial Ads Don’t Speak To Women

94% of women feel financial ads aren’t targeted toward them.    94%. Read ’em and weep financial services companies.    A recent study by Oxygen (as reported by Advertising Age) found 94% of women felt financial ads weren’t targeted toward … Continue reading

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Would You Buy a Pink Putter?

Calling all women golfers!   Would you buy a pink putter?   What if it was tied-in with a cause like breast cancer.  Would that make a difference in your decision? Sweet Spot Golf has created new pink putters.   They are a … Continue reading

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