Monthly Archives: July 2007

Volkswagen’s Accident Commercial

When was the last time you saw a car commercial and actually paid attention to it?  And, if it got your attention, did it make you want to drive that car? This is a question that came up when I … Continue reading

Posted in Marketing strategy | Tagged | 8 Comments

The Difference One Letter Can Make

I was sitting at a dockside restaurant with an old friend.   He was visiting me for the first time in years and we were enjoying a beautiful sunset gawking at the "dingies" (aka huge friggin yachts) in the harbor. It … Continue reading

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How Long Does It Take Her To Make Up Her Mind?

If a woman comes to your website and looks at a product (visits a product page), but then leaves without taking any action, most websites would consider that an unsuccessful visit.  She did not convert (buy the product she looked … Continue reading

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LPGA Stars Are Racking Up Sponsors

Have you watched the LPGA lately?  Have you watched the LPGA at all?   If not, you’re missing out.  Sure The PGA has Tiger Woods.   And there are certainly some exciting young players moving up the ranks.   But the LPGA has … Continue reading

Posted in Uncategorized | Tagged | 3 Comments